Vivo ZEISS vs OPPO Hasselblad: X300 Ultra, X300 FE Launch in India as Find X9 Ultra Wait Begins
Image Credit - oppo India & vivo India
India’s premium camera phone market has suddenly turned into a direct Vivo ZEISS vs OPPO Hasselblad battle. Vivo has launched the X300 Ultra and X300 FE in India with ZEISS-tuned cameras, while OPPO is preparing to bring the Find X9 Ultra and Find X9s to the country in May 2026.
For buyers planning to spend between ₹80,000 and ₹1.6 lakh on a camera-first flagship, this is now a clear wait-and-watch situation. Vivo’s new phones are already official, priced and ready for sale from May 14, but OPPO’s Hasselblad-powered Find X9 series is also close enough to make many buyers pause before booking.
Vivo X300 Ultra and X300 FE India Launch: Price and Availability
Vivo has launched the X300 FE in India at ₹79,999 for the 12GB RAM + 256GB storage variant and ₹89,999 for the 12GB RAM + 512GB storage variant. The phone will be available from May 14, 2026, through Flipkart, Amazon, Vivo India e-store and leading retail outlets.
The Vivo X300 Ultra is listed on Vivo India at ₹1,59,999 for the 16GB RAM + 512GB storage model. Vivo is also offering exchange benefits, bank discounts and pre-booking options, which may reduce the effective buying price for eligible customers.
This gives Vivo two strong options in the premium camera phone space. The X300 FE is aimed at users who want a compact flagship, while the X300 Ultra is built for buyers who want Vivo’s top-end camera hardware and ZEISS imaging experience.
Vivo ZEISS Camera Strategy: Big Focus on Zoom, Video and Portraits
The Vivo X300 Ultra is positioned as a camera-first flagship with ZEISS branding, a 200MP telephoto-focused camera system, advanced stabilization and professional video features. The phone is clearly targeting users who shoot weddings, travel videos, portraits, reels and low-light content directly from their smartphone.
The X300 FE takes a more compact approach. It offers a smaller 6.31-inch display, Snapdragon 8 Gen 5 chipset, a large 6,500mAh battery and ZEISS-backed camera features. For users who want flagship performance without carrying a very large phone, the X300 FE could become the more practical choice.
In India, ZEISS branding has helped Vivo build a strong image among camera-focused buyers. Many customers already associate Vivo’s X-series with portrait photography, wedding shots, night photography and stable video recording.
OPPO Find X9 Ultra and Find X9s: Hasselblad Challenge Is Coming
OPPO has officially confirmed that the Find X9 Ultra and Find X9s will launch in India in May 2026. The company is expected to focus heavily on Hasselblad camera tuning, natural color processing, long-range zoom and premium flagship performance.
Reports suggest that OPPO Find X9 Ultra and Find X9s will be available through Amazon, Flipkart and OPPO’s online store. A May 15 launch date has been tipped, but OPPO has not officially confirmed the exact India launch date yet.
This is why many premium buyers are waiting. At this price level, customers do not want to make a quick decision before checking final OPPO pricing, exchange bonuses, bank offers, camera samples and offline availability.
Direct Head-to-Head: Why Indian Buyers Are Hesitating
This is the most exciting camera-phone battle of 2026 so far:
| Feature | Vivo X300 Ultra | Oppo Find X9 Ultra | Vivo X300 FE | Oppo Find X9s |
|---|---|---|---|---|
| Camera Tuning | ZEISS | Hasselblad | ZEISS | Hasselblad |
| Zoom Hardware | 200MP periscope | Dual periscopes (3x + 10x) | Strong telephoto | 3x telephoto |
| Battery | 6,600mAh | 7,050mAh | 6,500mAh | 7,025mAh |
| Size | Large flagship | Large flagship | Compact | Most compact |
| India Price (est.) | ₹1.6 lakh | ₹1.03–1.6 lakh | ₹80–90k | ₹70–85k |
Vivo ZEISS vs OPPO Hasselblad: Why This Battle Matters in India
The real fight is not only between Vivo and OPPO. It is between two different camera philosophies. Vivo is pushing ZEISS tuning with strong portraits, zoom, night photography and video stability. OPPO is preparing to answer with Hasselblad tuning, natural colors, high-end zoom and flagship camera processing.
For Indian users, this matters because premium smartphones are no longer bought only for processor speed. Buyers spending above ₹70,000 now compare camera output, portrait quality, skin tones, zoom clarity, low-light performance, battery backup, display brightness, after-sales support and resale value.
The Vivo X300 Ultra has the advantage of being available first. The OPPO Find X9 Ultra has the advantage of curiosity. If OPPO prices it aggressively or bundles better launch offers, the buying decision could shift quickly.
Rajasthan Market View: Buyers May Wait Before Spending Big
In Rajasthan cities like Jaipur, Jodhpur, Kota, Udaipur and Ajmer, premium phone buyers usually compare multiple options before spending close to ₹1 lakh or more. Retail conversations are often driven by camera samples, exchange value, EMI plans, brand trust and service availability.
For Vivo, the X300 FE may attract buyers who want a compact premium camera phone, while the X300 Ultra will appeal to customers who want the strongest Vivo camera experience. For OPPO, the Find X9 Ultra and Find X9s could attract users who prefer Hasselblad color science and want to compare the final India price before deciding.
Offline retailers may also see customers asking one simple question this week: should they book Vivo now or wait for OPPO’s India launch?
Should Buyers Book Vivo X300 Series Now or Wait for OPPO?
Buyers who want a camera-focused flagship immediately can consider the Vivo X300 FE or X300 Ultra. The X300 FE looks more practical for compact flagship users, while the X300 Ultra is aimed at serious camera lovers who want Vivo’s best ZEISS-backed imaging phone.
However, buyers who can wait a few more days should compare OPPO’s Find X9 Ultra and Find X9s before making the final decision. Final pricing, card discounts, exchange value and real-world camera comparisons can make a big difference in this premium segment.
Mobile Ki Dukaan Summary
The Vivo ZEISS vs OPPO Hasselblad battle has made May 2026 one of the most exciting months for premium camera phone buyers in India. Vivo has already launched the X300 Ultra and X300 FE, giving buyers a strong ZEISS camera option right now.
But OPPO’s Find X9 Ultra and Find X9s are close enough to create a wait-and-watch mood. For Indian buyers, the smart move is to compare final OPPO launch pricing, camera samples and offers before spending big. Vivo has taken the first step, but OPPO’s Hasselblad response may decide where camera-phone buyers finally go.
